“The world is burning, let’s respond with a new logo and nicer fonts!” — nobody, ever Let me spend a quick couple of paragraphs on what happens behind the scenes when a large company deeply invests in a rebranding, and then, unexpectedly, is faced with a completely new reality. I thought it would be worthContinue reading “Launching a Rebranded OLX: Why Now?”
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The Great Decision Purge
Sorry for the link bait title. It was either this or “27 ideas on how to make better decisions,” and I’ve developed a spam filter in my brain that filters out titles with numbers in them. Ok, let’s go on topic. A while ago I wrote about well-considered decisions. I argued documenting decisions in aContinue reading “The Great Decision Purge”
