Let me spend a quick couple of paragraphs on what happens behind the scenes when a large company deeply invests in a rebranding, and then, unexpectedly, is faced with a completely new reality. I thought it would be worth sharing. #BeOpen
Over a year ago the process of a rebranded OLX for Europe started. To be honest, it was way overdue. Not only does the “old” OLX look dated, it also has a lot of design debt and inconsistencies across channels (desktop, PWA, native apps).