“Logos”, “pathos” and “ethos” are three ancient greek words often used by this ancient greek dude called Aristotle. He’s dead now. You’ll find that most native speakers of ancient greek are dead. Clearly a killer language. Anyhow, if you’re anything like me, when you hear “Aristotle” you think: boring, what have you done for me lately? You think back of your philosophy classes, where it once and for all became clear how limited your job prospects are if you decide to study philosophy. So I never cared much for Aristotle, or his buddies.
Then, a year or two ago I came across a book called “Thank You for Arguing: What Aristotle (snore!), Lincoln (snore!), and Homer Simpson (Woohoo!) Can Teach Us About the Art of Persuasion.” It changed my life. Well, that’s a bit of stretch. It changed the way I write and communicate.
You should read this book.
Now, if I would apply all techniques explained in the book, I would manage to completely convince you to buy and read it. But that would be too easy. And why would I? I’m not profitting from you buying it. Actually, let me go back and replace that link with a Amazon associates link. Ok, done.
It’s got Homer Simpson in the title.
You can buy it for Kindle and read it on your iPad — you’ll look cool reading. Girls will be all like “hey, whatcha readin’?” And you’d be like “oh nuthin’ just about this greek dude Aristotle” and they’ll be all like “oh man, you’re so smart!”
Once you finish, drop me a line and tell me what rhetorical devices I managed to use in this post. Indeed, once you finish this book you’ll also be able to casually use the term “rhetorical device” in a sentence.