The Dutch insurance company FBTO is putting its logo on the roof of its main office. The white lettering on a bright blue background should attract the attention of the users of Google Earth and Google Maps. The text, which spells “FBTO.NL”, the insurer’s company website, is very readable from a 300 meter height. “Within a few months the satellite will fly past here again”, says a FBTO spokesperson, “so we shall see how it will work out.”
The enormous painting is 30 meters long and 10 meters wide. According to the FBTO spokesperson FBTO is the first to target its advertising towards space.
Is this the beginning of a new trend?
(Source: Dagblad van het Noorden)