It’s interesting to see how different people respond differently to a post like The Store. A post that doesn’t seem to make much sense. Long Zheng sent me something quite interesting in response: a link to this video about marketing by Seth Godin (whose last name, incidentally, is the Dutch word for goddess).
It’s a presentation of about an hour that Seth Godin gave at Google and I was very much impressed by what he said. He’s a clever guy and knows what he’s talking about. It put a new light on marketing for me. If you have an hour I suggest you watch it. He has a blog too. And you can download one of his books for free: Unleashing the IdeaVirus.
It’s all about telling stories.
Watch the video.