For the past four months we’ve been working on a very innovative product. A product that made everybody think, “wow, yes, we had never thought of that” whenever we told them about it. And the market potential is huge. Soon we’ll be looking for investors, so if you have a couple of thousand to spare, keep on reading. Prototypes tested in the lab work perfectly.
But we won’t tease you any longer and pitch the product to you now. Here on ZefHemel.com for the first time out in the open.
Everybody knows how annoying it can be — you’re sitting in a bus and the person next to you is listening to his or her disc player, or even more modern: his or her iPod and it is very loud. It is disturbing you. You try to say something about it, but the person doesn’t hear you, for obvious reasons.
The thing is that this is not necessarily the person’s fault. There is a problem, that you as the irritated neighbour may not be aware of: the person doesn’t know if his or her music is playing too loud. It is really hard to tell for him or her.
Now let’s assume you’re a person that doesn’t like to disturb people in your surroundings with your loud music. And I know there is a lot of you around, market research shows this. What do you do? How do you make sure you’re not a disturbance to anyone?
One could argue that you could put in your earphones, play some music and ark a friend if it’s too loud or not. But we don’t believe in friends. Friends are overrated and above all, they’re very expensive. The traditional friends are on their way down. These traditional kind of friends — the ones that can actually check if your headphones are on too loud — are becoming less and less popular and are increasingly replaced by friends on the internet. Some people claim to have hundreds of such friends online. All incapable of checking the sound levels of their earphones.
So increasingly there’s an opportunity here.
That’s why we’ll soon introduce a device that will replace the friend in the mentioned scenario. The working name is “earphone sound-level checker ear” (ESLCE), but we’re still looking for a snappier name.
So, what is it and how does it work? A picture says more than a thousand words so I’ll show you a picture of a prototype:
As you can see this looks a remarkable amount like an actual ear and it is supposed to. Sometimes people attempt to determine the external sound-level of their earphones by pressing it against their chest, but this is not a valid simulation of the sound level people around you will hear. For a perfect simulation you need ESLCE. It is made of material with the same sound-transfer properties as a real ear and when available on the market it will come in different shapes, one for each type of ear.
You use it by simply putting the earphone in the ESCLE, pressing play on your disc-man or iPod and adjust the volume until you find an acceptable noise level.
We’re still in negotiation on pricing with some of the material suppliers and factories, but we expect to offer ESLCEs for roughly 30 euro excl. VAT. We are taking pre-orders by e-mail starting now. We expect to be able to ship within 3 months.
Thank you for your attention.